It is a real challenge to keep the sales floor of a busy dollar store business fully stocked and organized. After all the huge number of dollar store sales combined with the need to continually restock and straighten merchandise is a challenging combination indeed. Yet those who know how to start a dollar store recognize the importance of doing just that cannot be understated. The biggest consequence of failing to do so is lost sales. As you are about to discover those lost sales come from many different sources. Read on as I present a partially empty sales floor costs you dollar store sales.
Empty space on the sales floor means lost dollar store sales
Those who know how to start a dollar store recognize the most obvious of reasons for lost sales; it is the loss of sales in that specific, empty space. Never allow space to sit empty on your sales floor. Always immediately fill in with newly arriving replenishment merchandise, back stock items, or by spreading merchandise that is already on display.
Empty space on the sales floor motivates shoppers to jump ahead
As shoppers are slowly moving down an aisle examining everything available in your store, they will quickly skip ahead when they find empty display space. Not only do they frequently skip the blank space, but also sales area before and after that blank space. The result is lost sales! Keep your aisles properly filled to maximize sales per square foot of display space.
Empty space on the sales floor causes shoppers to ignore entire aisles
If shoppers see large areas that sit empty, or possibly multiple areas in an aisle without any merchandise at all they will often skip that aisle completely. When this happens you are losing not only the sales from the empty space, but also sales from all other products displayed in that aisle.
Empty space on the sales floor can lead to questions about you closing
If too much empty space is allowed to appear in your store the logical question from shoppers, employees and vendors will be about how long you are planning to remain in business. The consequences can be devastating to a business. Lost customers, tightening vendor terms, and employee unrest are all on the list.
Empty space on the sales floor can motivate shoppers to turn and leave
Those who know how to start a dollar store recognize there is a fine line regarding the amount of empty space shoppers will accept. When that line is crossed your shoppers will not hesitate even a moment before they turn around and leave. They will then go to a competitor’s store where they will stay if the right merchandise in the right quantities is available to them.
To your success as you discover how to start a dollar store!