Start a Dollar Store and Keep Customers Coming Back

Those who have the funds have no problems when they want to start a dollar store. In fact, with a huge amount of money, one can open several branches of dollar stores at once. The big question is will the dollar stores gather enough clients to keep them busy and to generate dollar store profits for the next years?

Just like all other businesses, dollar stores need customers. In order to keep them coming back, a great customer service routine is needed.

Why is customer service so important? It is because customers give the business a reason to exist. Without customers, the dollar store will have no sales. Without sales there will be no dollar store profits. And without profits, there will be no means to continue the operation of the business.

So, in order to keep the customers coming back and let the business get going for a long time, here are some pointers to remember when interacting with the customer:

o Greet like you mean it
At all times, instruct the store crew to greet the customers. It doesn’t matter what the employee is doing, they are never too busy to stop and greet shoppers. The point is that they are inside the store for a reason and their presence deserves to be acknowledged. Also, greeting the customers is the same as saying that they are ready to assist them in their needs.

o Courtesy is the key
Addressing the customer in a polite manner is important. Many stores commit the mistake of addressing the customers impolitely because they judge them by the way they look or dress. This is a big NO-NO. Never commit the mistake of judging the people who enter the store.

o Cleanliness means no mess
Having clean store premises gives credibility to the store and to the crew. A clean store sends a message that the services and products that are offered are likewise clean and safe for consumption. However, cleanliness does not only apply to the premises. The crew must make a good appearance. Their attire or uniforms must be spotless and their appearance must be pleasant.

o Attentiveness is part of the business when you start a dollar store
This applies when a customer approaches and asks for something. As a store crew/assistant, the duty is to entertain the query of the customer in a fast and polite manner. If the customer asks the price of an item or about another item, promptly provide an answer. However, if the customer asks for something not found in the store, politely recommend alternative products or even competitors where the item might be found. Remember; while your answer might not mean a sale today, over the long term great customer service means more sales and with that come dollar store profits.

To your success when you start a dollar store!

Who Needs the Headaches of Owning a Dollar Store?

Owning a business is not as easy as most might assume. It isn’t a matter of simply opening the door for business and the customers start stampeding in with lots of cash in their hands. There is always an investment of time, money, sweat and often tears before a new business starts moving down the right path. Most of those who own a dollar store have their own stories of the challenges, troubles, and successes they have had with their business. In this article I present 5 reasons starting a dollar store might be the right business path for you.

* You are your own boss

Many have the goal to become their own boss. Owning a dollar store of their own is the vehicle which will get them to their goal. They seek the challenges of managing a business themselves. They relish the thought that success will be the result of not only their hard work, but also their good management.

* Financial rewards are there waiting

Starting this type of business requires an investment to set things in order for the actual opening of the store. There is money required for everything from lease payments to store fixtures and equipment. Don’t forget about the costs associated with buying the initial inventory and a quick replenishment order soon after opening. On the other side of the coin are the future financial rewards waiting for those who build sales and profits with effective marketing, cost cutting and store management.

* You provide the ‘value’ merchandise bargain hunters seek

In today’s marketplace there are more and more bargain hunters. These bargain hunters seek quality products as reasonable prices. Starting this type of business allows you to meet this need by providing those very products at low prices.

* You offer mainstay products to those who have limited funds

Owning a dollar store provides the opportunity to create a true win-win. On the one hand, sales of products create the ultimate business profits those who start this type of business seek. On the other hand, smart wholesale buying leads to great buys for those customers with limited funds to spend. These store owners can provide the most needed products at great prices for these shoppers.

* You set your own path for the future

Owning a dollar store allows you to set the goals for your business and yourself. It also allows you to establish the actions needed to achieve those goals.

Starting a dollar store isn’t for everyone. However for those who have dreamed of owning their own business, dollar stores offer many rewards. Follow good business basics as you prepare and start you business. Be sure to have adequate funding. Do not expect overnight riches – but know a well-managed store can achieve success.

Staying on Top in Challenging Times – 5 Essential Elements For Growing Connecticut Businesses

As the current state of our economy is a challenge for nearly every small business owner, it is important to keep in mind basic strategies to help attract customers.

Offering specials to lure in customers is a great first place to start, but there are other easy actions that business owners can take to be proactive and attract more commerce. Take R.J. Julia’s in Madison, Connecticut for example; this bookstore hosts events such as readings and get-togethers by the authors they sell, and they create a sense of community for their readers.

Staying in Touch: What’s Important to your local business customer?
Consumers are looking to save money by reducing their spending. Malone’s Sandwich and Coffee shop in Clinton’s center is a quaint little cafe that serves breakfast, lunch and an array of snacks and coffee concoctions at small town prices, a necessity that has kept the Connecticut small business on track. Although many higher priced fast food places have lost business, ‘dollar menu’ sales have soared for McDonald’s and Burger King…and smart Connecticut restaurant and cafe owners are able to take these lessons to heart.

Another local business, the Cooking Company in Killingworth and Haddam, CT offers a mix of freshly prepared sandwiches and salads prepared as take out or, for those with more time available, a nice area to sit down and eat. The dinner menu is also full of great food, and is prepared for those that need a delicious and healthy quick meal. This upscale Connecticut restaurant also offers desserts that could be found at a fancy bakery! And for those with a busy schedule, the take out option for the freshly prepared food is a great incentive.

Five Small Business Marketing Tips for Our Times
Business owners may not have found solace in this recession, but many agree on some tried and true tips that can make the most out of the current market place. Many Connecticut businesses are finding this challenging environment the jump start needed to really think creatively.

Smart restaurateurs, salon owners, contractors, and shop proprietors need to ask themselves: What makes my customer excited? Where do they hang out, both online and around town? Who are the people in town that others listen to… the ones that ‘spread the news’?

1. Motivation. Despite the economy, it takes some serious motivation to keep a small business running. It starts with the owner: Lead by Example. Workers will follow the lead of an owner full of dedication and enthusiasm. An atmosphere of friendly competition can stimulate higher sales and productivity. Encourage more by rewarding your employees for new ideas and creativity!

2. Build customer loyalty. This is a main goal for any growing business owner, but this loyalty may be what keeps a business going during the recession. If the 80/20 rule holds true (which says that successful companies get about 80 percent of their business from 20 percent of customers), then a mix between exceeding expectations and really getting to know these customers will be the perfect blend to keep you’re them coming back. Remember…It’s a lot easier and more cost-effective to keep an existing customer than it is to find a new one.

3. Keep up with the marketing campaign. Active marketing is absolutely essential in this climate. The reality is that customers are being very careful with their dollars…they take more time to make decisions and they look at more options first. You can bet your competition is working hard for your customer, too! Businesses that aren’t aggressive in their marketing can face the grim reality of a dwindling customer base and lack of new sales.

How to market your local business in this economic climate? Well, that’s another whole article in itself!

4. Utilize the Internet. Don’t Wait another Moment. With all of the technology we have today, its imperative to get online, build a website, and market It. Be aware that this is where a large percentage of people start looking for what they want. The internet can be a powerful tool to reach new audiences for business owners. An experienced marketing professional can be invaluable in this economy; having a versatile specialist in the online marketing world can greatly improve a business campaign.

5. Have confidence. Keep a positive attitude. Try new ideas. Build a clear Brand presence that defines your business. Ask the advice of other entrepreneurs you respect. Many Connecticut small businesses are thriving right now and yours can be one of them.