Home Business Advertising

Work from home business entrepreneurs that have covered a lot of time and effort through their own online business, have had the widest opportunity for noting some of the most marvelous advertising successes, together with the more numerous painful failures.

It has been estimated that over eighty, some say ninety per cent, of all advertising is practically so much money wasted, simply because of the dense ignorance of the vast majority of working from home business entrepreneurs, when it comes to generating profitable advertising for their home sweet home business.

In any event, however, there is not a shadow of doubt that millions of dollars are yearly dissipated in home based business advertising with no more practical return than would result from dumping these vast sums of home business dollars into a giant bon-fire.

Many of the most successful advertisers, online business entrepreneurs who have accumulated vast fortunes by doing the right thing most of the times, emphatically declare that advertising is a gamble, even under the most favorable conditions.

They so not mean, of course, that it is doubtful as to real efficacy of the right sort of advertising, but that practically every advertiser is apt to commit a serious blunder now and then, and that it’s far from being an exact science.

Without argument at this time, facts have continuously demonstrated that the errors in judgment into which a thoroughly experienced advertiser will plunge will be those which no human expertness can avoid, since they must result from contact with unseen and unavoidable stumbling blocks.

These obstructions to continual success are to be located in the mysteries of an ever complicated growing menu of printed and online media circulation, web sites proliferation, and terms like organic traffic, viral traffic, conversion rates, opt ins, click through rate, average cost per click, etc, which may very well deceive any regular person. Less of a mystery and more of a clogged artery in reference to the obstruction of success results from the abundance of work from home scam artists, the inundation of home business opportunities ads promising to get rich overnight (that have not ever been tested nor proven), events which by themselves are more than capable of killing public interest, and of course the most deeply rooted of them all in the always present unpredictability of human nature.

As for certainty, it is known that with ability to prepare a good advertising campaign, plus sufficient business judgment, failures will be few and far between, and no more frequent than in any other business enterprise.

Of course, the shore of the stream is strewn with wrecks from every line of advertising endeavor, and mortal man will never be wholly immune from glaring disregard of fact and reason than any financially weak advertiser would be guilty of; but greater successes hide all discredit, while the one slight mistake of a weak beginner may end in blasted hopes and public dislike.

How important, therefore, that a practical advertising knowledge be obtained by those who aspire to greater achievement and wealth. This knowledge is crucial to those working from home entrepreneurs who are now circumscribed simply because they are ignorant as to forward and backward movements of the advertising lever that opens and shuts financial valves at just the right time and puts the pressure where it belongs, and without an appreciable loss of power.

Nevertheless it remains almost certain that every online business entrepreneur and advertising student will agree that while the home business dollars don’t come easy through this inexact science, even so a famous phrase has to be maintained in constant thought: a business with no sign, is a sign of no business.

This article has taken up the home business advertising analysis along lines wholly different from those employed by others, and with what success, I leave to others to say.

Copyright © F. Prida. All Rights reserved.

Reasons to Consider Opening a Dollar Plus Store

For those examining the potential of starting a dollar store there are many, many strategic decisions to be made. Each of those decisions inevitably affects the final overall success of the business. Dollar store costs and ultimately dollar store profits ride in the balance as the final make-up of the business is determined. One of the most challenging decisions involves determining whether you are opening a dollar plus store or you will stay with the tradition everything is only one dollar format. In this article I will examine some of the reasons this might be the right time to open a dollar plus retail business.

Reason #1) As your dollar store costs continue to increase for everything from merchandise to freight, rent to payroll, and almost everything else, the tradition dollar only format doesn’t provide the room required for adjusting your retail prices to reflect the increases you are experiencing. It traps you into a set price and your dollar store profits are squeezed – potentially over time to the point where none remain.

Reason #2) Dollar plus format enables you to generate much higher average sales per item sold. In a dollar only format the sale price of a single item averages $1. Yet in the dollar plus format, your average sale can be much higher. Depending on your final decision regarding the types, brands and overall quality of items sold, your average sale price per item can amount to $2, $3, or even $5 or more.

Reason #3) If your average shopper purchases 6 items, your total sale is $6.00 in a dollar only format store. Yet in the dollar plus format, even if the average number of items purchased is reduced to 4 items with an average sale price of $3 your average sale is $12. In fact you could have a reduction to 2 items per sale and still sell exactly the same amount in gross sales. Imagine the reduction in dollar store costs associated with labor if you sold 1/3 less items through your store. Many of your other expenses will also drop based on less merchandise being handled.

Reason #4) In the dollar only format if your cost of goods sold is 60%, your gross profit is 40-cents per item sold. Maintaining the same 40% gross profit, but with dollar plus sales changes the number of items required to achieve the same total gross profits. In fact, your average gross profit per item on a $3 average sale becomes $1.20. Build sales in a dollar plus store and you have much greater leverage to build your dollar store profits as well.

All of these reasons combine to make opening a dollar plus store a viable format option worthy of consideration. There are no guarantees when you open a business. Do your research. Study the marketplace. Analyze the data. Make the decision that works best for you and your specific situation. Just remember to consider dollar plus as you go through the decision making process. Your dollar store costs and your dollar store profits ride in the balance.

To your dollar plus store success!

Dollars From Home With an Online Business

Working from home sweet home gives the average head of household the unique change of producing home dollars for the family under matchless working conditions and privileged environment.

A home based online business has a lot of appeal for many people that sincerely would like to dedicate a full time schedule to make an honest attempt to achieve financial freedom, or as a part time to bring in some extra income.

The likelihood of earning those sweet home business dollars has been greatly increased by the development of existing online technologies and the advantages achieved by the introduction of new Internet technology and its applicable marketing techniques.

The natural appeal of starting an online business resides in big part on the many advantages it offers to the potential home worker. Any person able to become a home worker experiments an absolute change in its lifestyle, starting with the working atmosphere. No face to face encounters with yelling bosses, frustrated and/or uncooperative coworkers and demanding costumers. The desperate attempts at punching in and out on time have totally disappeared; the annoying obligation of keeping rules ranging from neatness to break times is not longer required, much less enforceable, unless of course they are self-imposed.

The ever increasing burden in time and money that commuting to and from work represents, has been normally replaced by short walks inside familiar walls and the occasional stretch. No more gas money nor traffic jams; less expenses, and more time with loved ones. These are definitely some advantages that any home worker takes into consideration when planning how to start a home based online business.

The Internet is undoubtedly the biggest ally the work from home business entrepreneur has in reaching the dreamed goal of financial freedom and its manifested reality in the form of running streams of home business dollars.

This online wild horse has to be tamed though. Loose and out of control could run anybody over, and is of no advantage. It becomes a noble ally after being tamed and harnessed while maintaining all its natural explosive force. Any online business once changed from a wild state to a controlled one, becomes a real source of power capable of generating thousands of dollars from home.

Unfortunate for the fainted of heart, there is only one way of taking the first step, you have to step into the corral … and close the gate behind you. In the form of hope, there is an alternative to this option, the careful observation of how it’s done by people who stepped in before you.

Thus the appropriate advice for the online business entrepreneur that wants the extra income from home, should be the encouragement of learning all the possible angles and absorbing every bit of knowledge and information available on this home based business, before embarking in the untried conquest of home dollars and financial freedom.

The potential results, at financial and psychological levels, that could be obtained by starting an online business outweighs by far the initial cost resulting from any combination of money, time and effort.

Although the task remains a difficult one, as a closing and relaxing reflection for the reader consider this … How do you call the only place where you can earn home dollars in the comfort of your underwear …home sweet home ?

Copyright © F. Prida . All Rights Reserved.